Art-Key-Types derived from art and archetypes are narratives or developed worldviews of art. In Literature artkeytypes are Streams of consciousness narratives and in art artkeyetypes are surrealism, impressionism and cubism. Postmodernism is an artkeytype of Philosophy.



Today I was reading the Sunday Newspaper which carried an article on Musli Power an Indian aurvedic medicine the equivalent of Viagra manufactured by Kunnath Pharmaceuticals. The newspaper was keen on propagating the product. It was then I got the neologism, ADVERMOCIAL advertisement carrying information. I suspect that the newspaper would have got a huge some from the producers. Is the ethics of fair journalism being violated?